Tickets are HOW MUCH!? The Plight of Theatre Attendees in a World of Ticket Brokers

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By: Jimmy Brand

You are so excited to see an upcoming show and go online to buy tickets. You type the name of the venue and show into Google and click on the first link that comes up. Tickets seem quite expensive, but this is your dream show and you fork over a hefty sum. You then show up at the theatre or talk to a friend, only to find out that you paid way more for your ticket than they did. Has this ever happened to you or someone you know? If so, you have likely fallen victim to a ticket broker.

Ticker brokers run the gamut in terms of ethics, but the general idea is that brokers buy tickets from venues and then resell that ticket back to attendees at an increased cost over the face value of the ticket.

With Miller rolling out a new season, we thought it would be a good time to bring this issue to the public’s attention. We want you to enjoy our shows and to pay a fair price for the tickets to do so.

You may be asking yourself, what can I do to make sure I am buying tickets straight from a venue? Here are a few tips:

  1. Instead of googling the web address, type the url of your venue directly into your web browser. In our case, http://www.millerauditorium.com
  2. Make sure the ticket price you are seeing seems to fit the price you have paid for similar shows at a venue. If your normal ticket price is typically around $70 and you are seeing tickets for $200, this should send up a red flag.
  3. If you ever have any questions, call the venue directly. The box office is always happy to assist you with questions. In our case, at Miller, the box office number is (269) 387-2300.

I hope this has been informative!  Always remember to practice safe and smart ticketing—your wallet will thank you later.

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